With any project, communication is the key element. In graphic design, it is no different. The designer needs to clearly understand the design agenda and have a determination to meet those standards and goals. This may sound easy but understanding what someone else is seeing is not an easy task. What he or she sees may or may not be conveyed correctly. Sharing information is vital at this stage. Being open and honest is an important element. The success of the project depends on this.
It is advisable to get a few design quotes for a project before the final budget is approved. This will significantly reduce the gap between what you want and what you have as a budget.
And, ask what the client’s involvement in the design of that logo is-if the client came to the designer with a sketch of the logo already created, then the logo may not be reproducible by the designer or firm alone.
Set goals so you can measure your true success. Wanting people to Vectorency visit my site is NOT a goal. Wanting 50 visits per day within the next 120 days is a goal.
These are important factors in knowing your audience. This information will assist you in targeting the needs of your audience. When they have their needs met they view the information as valuable.
The thing with advertising is that you are trying to sell something. You need some way, some medium in which to convey what it is you are selling. It may be business cards with your company’s name printed on them. It might be signs advertising your business.
If you’ve already got Paint Shop Pro, Photoshop, or Fireworks installed on your computer than you’re a step ahead of the game with some top quality programs. However, do realize that these expensive programs are not a requirement. Some of the best converting sales and banner graphics on the web were created using open source software like Gimp.
When you accurately know the client’s expectations, their audience, the type of work you’re doing and it’s value and you have it all spelled out, it will allow you to focus on what you enjoy most: graphic design.